Seminar Series
Elaunchers.Com president Parthiv Shah presents the a series of four data driven direct marketing seminars. These seminars are open to marketing professionals, technology professionals, database administrators and marketing students. Parthiv has delivered similar presentations at corporate events and at conferences like NEDMA Conference, New England Publishers Day and others.

Walk-ins are encouraged to call at least an hour prior to the event so we can make seating arrangements. Walk-ins may have to share the class materials with a fellow participant. Please contact us to arrange a private presentation of the series for a group or a corporate marketing department.

Parthiv has an MBA in marketing from Bentley Collage in Waltham, MA (class of 1994) and he currently teaches Marketing and E-Business classes at University of Phoenix. By nature Parthiv's UOP classes are interactive, group discussion oriented and fun. This seminar will follow a similar interactive, educational and fun approach to learning.

We will talk about a chronic, common problems in the industry and how to solve them. These are not sales presentations. Yes, we deal with these problems and make a living dealing with these problems but in this seminars we will share the strategies and tactics that you can implement with our without our help.

These are not technical presentations. These are CEO and Marketing VP level strategic discussions on real life marketing problems and how to solve these problems. Technology professionals and database administrators are welcome to attend but Q&A, Share a problem and interactive sessions will be limited to marketing problems and data quality issues.

MIND YOUR WEB SITE
Your web site shoud make you Money

We will talk about what you should include on your web site that makes it valuable to your prospects. We will talk about how to make your site ‘sticky’ and ‘engaging’ so prospects who come to your site leave a ‘trace’ so you can contact them. Finally we will talk about cost effective ways to put your home page in front of relevent prospects.

Your gift for attending: Seminar Workbook. $99 gift certificate good towards web site design or web site hosting. This certificate is good for one quarter of web site hosting

MIND YOUR DATA
Regulatory compliance and data hygiene: postal regulations, spam related rules & do not call

Discuss data quality control issues, postal regulations that revolve around list & data, CAN SPAM compliance, Do-not-call regulations and other data related regulations that marketers should know about.

Your gift for attending: Seminar Workbook. $250 gift certificate good towards data cleansing. This certificate is good for One FREE round of data cleansing for your house file.

MIND YOUR MARKETING
Effective direct marketing on a shoe string budget

Data intelligence, dynamic direct marketing and integration of print advertising to web. How your printer can actually help you save money on print production and postage.

Special bonus: A funny thing happened in direct mail... thank goodness it did not happen to you! Also, bring your funny or not so funny story so we all can learn from it.

Your gift for attending: Seminar Workbook. A package of publications from Post Office, some white papers and some books.

MIND YOUR RESULTS
Capturing response data on-line: learn more about landing site solutions

How to build a campaign specific landing page to capture responses from your marketing efforts and how to drive traffic to a campaign specific URL.

Your gift for attending: Seminar Workbook. $350 gift certificate good towards your first landing site. This certificate is good for One FREE level 1 landing site.

Format of Seminar

• Introduction with facilitator & participants. 10 minutes. About 1 minute per participant
  
• Delivery of core content. About 25-30 minutes
  
• Share a problem. Participants can bring a problem to the table that everyone work together to solve on the spot. If no one
• volunteers I will have a set of problems we can solve together. 15 minutes.
  
• Wrap up. End of seminar survey. 5 minutes.
  
• Thank you. Let’s eat!

Cost of Seminar: Nothing. Just pay for your lunch. Bring some cash to cover cost of food, nonalcoholic beverages and tips. Alcoholic beverages are not allowed during the meeting.