Scanned Data
No matter how far we came in the e-marketing world, paper is just not obsolete. Today and for the forseeable future we all will be using paper to market and paper to generate responses.
The question is, how do we capture all the data generated by paper? How do we transfer all the fax-back responses? How do we data enter all the leads we collected at the trade show? How do we contact all those people we met at the networking event?
Simple answer: It is done manually for the most part and you have to do it as soon as possible. If you do not have in house resources to data enter all the leads in to your marketing databae in real time, consider outsourcing it to a firm like ours. We have a dedicated team that will take your paper work and populate your database with it.
Before you consider outsourcing, consider the following. There are things you can do in house that will automate part of the process!
CARDSCAN
Do you own a device called CardScan? If you don't, please...today, at lunch, go to Staples or OfficeMax or Office Depot and buy one. You are missing out on something very important.
I am not a CardScan salesman. I don't get a dime for saying this, but I say this every single week to several people. Trust me, this is the best couple hundred bucks you will ever spend.
CardScan gives you a robust business card scanner, a contact management software that integrates with your Outlook and other CRM tools and an on-line database of your contacts at Cardscan.net. We routinely ask our client to buy a CardScan and share their log in ID & password with our data intelligence team. All you do is scan the cards you collected from a trade show or a networking event and let us know you scanned them! Our team will download the data from your CardScan account in to the CRM, send out a thank you note or a follow up e-mail on your behalf to the prospects before the lead gets cold.
SCAN TO FAX
If you collect business reply cards or fax back forms you can just fax them to us on a dedicated toll free numbers. These faxes will be stored in image format for our team to read, review and use for data entry.
SHIP US YOUR PAPERS
If you have a lot of paper, we will arrange to have them transported to our scan station facility in Rockville, MD and scan the papers for our team to read, review and use for data entry.
DOCUMENT MANAGEMENT SYSTEM
Our friends at Mosaic Technologies offer a turnkey Document Management System if you have a need to 'go paperless'.
|