Marketing Services

Center For Marketing Excellence is an end to end data driven marketing solution that manages the flow of data throughout the entire direct marketing process. The center has four core elements that facilitate our entire business process. To learn more about our unique business process in more detail we invite you to set up a FREE one hour initial consultation meeting to discuss your needs and see how our business process can fit in to your world. Please fill out the form on this page to request a meeting.

• Evaluate your current marketing situation, interview your team players, go over goals, go over your current business process and take detailed notes of your current data situation. Determine what is working, what is not working, what needs to be done, what needs to stop.
• Do a competetive analysis of your company against your competitors and determine your positioning strategy.
• Take a comprehansive look at your existing customer database and develop a market segmentation strategy for prospecting.
• Write a 12 week tactical game plan on what needs to be done, who will do it, how much it will cost and when it will be done.
• Write a goal statement of where we would like to be in six months.
• Write a forward looking vision statement on where we would like to be in one or two years.

• One Central Digital Asset Management Process for Web, Print & E-Mail Marketing. All Marketing Assets In One Place to Share with Everyone.
• One central marketing rule book with on line production schedule & shared marketing task list.
• On line Data warehouse to store your customer & prospect database .
• Response data captured from your landing pages deposited directly in to a CRM that integrates with your Microsoft Outlook.
• Document library and Image Library with 1GB storage space provides 24x7 access to digital asset library so you can print something yourself when you are in between print runs.
• Place jobs on line and monitor progress with on line production board.
• Your in house staff and your selected vendors are trained on IPLAN.
• Pick your print/mail dates and work to meet the deadlines. This will streamline your process, save you money and organize your life.
• Automated literature fulfillment & e-mail follow up services allows you to do things for your prospects without adding people to your payroll.

• A team of marketing professionals working art, data, print, mail, email, telemarketing, search engine marketing and landing pages. Our Core Team includes:
• Concepts & Strategy Tream
• E-Marketing Experts
• Data Engineers
• Web Designers & Graphic Designers
• Web Applications Engineers
• Flash Developers & Flash Designers
• SEO Engineers, SEO Copywriters & PPC Engineers
• Marketing Administrators, Research Assistants & Telemarketers
• Your in house staff & your selected vendors are added to the ITEAM.
• When your team needs help, our team moves in and gets it done.

• IPRINT membership includes 2000 sheets on IGEN or 6000 Sheets in Black & White digital printing on both sides. Print 4000 single sided color sheets or 12000 black & white sheets with digital printing membership.
• Membership includes cost of printing in color or black & white, cost of paper and cost of cutting to finished size.
• Pick your print day & mail day on the IPLAN. Have one, two or four print days or mail days per month based on your needs.
• ITEAM members work together to complete tasks that lead up to your print day and mail day.
• One Consolidated database feeds lists to ALL direct mail & email.
• Print & Mail just what you need…. JUST IN TIME!

• Build a landing page on your web site that match & mirror your direct marketing and let prospects respond on line.
• Convert all your 'paper based' or 'computerized but off line' data collection methods and build on line forms to capture and share business data.
• Push response data directly in to contact manager and schedule follow up in salesperson’s Outlook.
• Create email replica of your direct mail and send it to your house list.

• Data Services
• Direct Mail Marketing Production
• E Mail Marketing
• Response Management & Landing Site Solutions

Data Services: Data services focuses on management of your customer and prospect databases. If you have an in house database of customers and prospects we help you keep it clean and updated with now current information. We bump your database against various control databases to identify records you should eliminate from your files. We also help you append additional information about your customers and acquire email addresses or phone numbers if you do not already have this information.

Our unique market segmentation process helps you identify your prospects and facilitates acquisition of lists for your direct mail, email and telephone marketing programs.

At last, all data is stored in one consolidated on line data warehouse that can be accessed by all the team members working on your IPLAN.

Direct Mail Production: Our turnkey direct mail production facility located at Printing Images in Rockville Maryland facilitates all facets of direct mail production and automated literature fulfillment from concept to mailbag. In partnership with Printing Images the center has in house production resources that include offset printing, 1:1 digital printing powered by Xerox IGEN3, envelope printing, full service bindery and complete letter shop services that complement our integrated data processing services. While quality of production remains a center of our attention, the center focuses on speed and cost optimization for your direct mail and print production needs. We strongly believe that once the concept & creative are developed, the best thing you can do to your marketing plan is to mail more number of pieces for the money you have allocated for deployment.

We help you lower your marketing production costs by job pooling, efficient version management, just in time printing and establishing an upfront marketing rulebook that streamlines your marketing production process. We save you money by simply developing an operations plan and sticking to the plan throughout the process.

If you have a better, more streamlined business process that can optimize the print resources any better... we would love to learn from you and implement your business process to optimize our best practices in direct mail production.

Email Deployment: The center also has a turnkey email marketing deployment system that facilitates a corresponding email marketing process to match & mirror your direct mail production. Our expert e-marketing team members take the concept & creative used for your direct mail marketing and build your email marketing programs to deploy in Harmony with your direct mail production. Sending out an email blast just when your mail piece is expected to hit the target household may improve the impact of your direct mail campaign. One comprehensive data intelligence strategy manage the dynamic content and data management for your direct mail and email marketing.

Response Management: What gets done is what gets measured. The Center has an end to end data intelligence system that not only manages the flow of data going in to your marketing efforts, it also captures leads generated from the landing pages on your web site and adds them back to your prospect database & on-line CRM solution. We can program your response management system to automatically populate your on-line CRM solution built in to our platform or establish a way to push the data in to your existing sales force automation system. Before we deploy any direct marketing efforts we will have a meaningful conversation with your marketing and sales management team as to what Will happen to the response data coming back to you as a result of our marketing efforts.

The center works closely with your web marketing team to track incoming hits on your web site and on your landing pages and measure click-through activity on your web site. The analytics is used to identify what part of your marketing is working so we can stop what is not working and reinforce what is working.

Our landing sites are built to match & mirror your marketing strategy while maintaining the look & feel of your existing web site. We build the landing pages that delivers some information about your offer and invites the prospects to fill out a short survey form if they wish to learn more. The landing pages also have other interactive 'call to action' buttons like 'Click to Call', 'Tell-a-Friend' and 'Add-to-Outlook' that engages the site visitor and encourages your site visitors to have a conversation with your sales team.