Mapping & Geography

Identifying your geography is one of the most important decisions you will ever make in defining the scope of your direct marketing. We have spent years looking at and drawing maps that make sense and serves as a decisions support tool for marketers to make strategic decisions about pin pointing the prospect universe. We study marketing maps the way Army studies topographical maps of the battlefield. After all, direct marketing is a battle for market share.

How to define your geography

Here are some examples of maps drawn for various purposes. As you can see, by using the maps properly you can understand your geography and target with higher precision:

International

If your product needs to be marketed outside USA, we can talk about lists available overseas.

National

Choose this option if you are marketing your product throughout US.

States

You can select multiple states or one state to include in your geography.

SCF

First three digits or the zip code is called SCF or a Sectional Center Facility. All zip codes with same first 3 digits belong to the same SCF.

County

Some lists allow you to select by county.

Radius and Drive time

Some lists allow you to draw radius from a building or a center of a zip code. When that is not available we can draw a radius or a drive time zone on a map and select zip codes that fall in that geography.

Streets and Block group

When you want to target a portion of a zip code, this is an option.