List Research

If you need to acquire outside data for e mail, direct mail or telemarketing… eLaunchers is your one stop shop for all your data acquisition needs. We do business with several mail houses and agencies in DC area and in doing so we have acquired high volume data acquisition relationships with various compiled data providers in B to B and B to C markets. In addition, through our research network we have access to thousands of data sources that are available for list rental.

Why eLaunchers

• Product Knowledge
  
• Experience
  
• Intent to serve
  
• Expect Excellence
  
• Mutual Goal: Customer Amazement
  
• From ‘Chicken scratch’ to ‘Data Card’ within minutes!

Business and Consumer Data

We buy from...

• D&B
  
• Info USA
  
• Donnelley
  
• Acxiom
  
• Experian
  
• Equifax
  
• Polk

and many more!

Specialty Lists

Sometimes you may not be able to live with inaccuracies associated with compiled data or need a very targeted list.
You can choose from hundreds of thousands of lists available in the market. These include:

• Subscription lists
  
• Membership lists
  
• Donor lists
  
• Affinity lists
  
• Product registration lists
  
• Survey respondents lists
  
• Trade show attendee lists

List industry is very sophisticated. You have a lot of options and you should explore what is available to you before making a decision.
Have your list broker do a thorough search to find you the most appropriate list for you.

Consider this: Not everyone who should be on your prospect database would also be on a specialty list. Do not automatically rule out the compiled data. That may be the only comprehensive set of data that includes everyone.

Clone Your Customers

If you feel that the your next customer will probably look like your last customer, you can send your house list of customers, members or donors for a very sophesticated data cloning process. Here is how the process works!

• We would need at least 1000 records from your customer database. Of course, more records are preferred as we would have a higher match rate.
  
• We would import your customer database and add more information to through intelligent data overlay.
  
• We would then create a ‘customer identity statement’ telling you who your clients are and based on that who your best prospects are.
  
• This service is available in business and consumer markets.
  
• Automated analytics that can
  
  • Rapidly identify your best prospects
    
  • Build new, highly targeted lists
    
  • At a similar price of a standard compiled list

The Data Modeling Process

Start with customer list

• 1,000-5,000 customers or responders
  
• Just need name and address
  
• Automatically creates
  • Customer profile
  • Predictive model
  • Scored list

List Research for Mail Houses & Agencies

• We become your in house ‘List Sales’ division.
  
• We interact with your clients via e mail through you, go over their needs, bring them up to purchase order point and hand off the transaction to you. We don’t talk to your client directly unless you instruct your client to contact us.
  
• As soon as your client issues purchase order or payment to you, we release the data to you for processing.
  
• We handle everything… from brainstorming to building data cards and going back & forth with your client…. Keeping you in the middle of every e mail conversation.
  
• Parthiv deals with mail house clients. He represents himself as the List Guy @ “Your Mail House”.
  
• You pay only if a client actually buys the list. No retainer or monthly admin fee.