Landing Site Solution

This entry level landing site match & mirror your home page. A simple redirect of a page on your site to our servers or a special marketing URL hosted by our platform will facilitate the seamless integration of your landing site solution with your web site without touching your web site or domain name. There are four core elements of a level 1 landing site:

Header that match & mirror your corporate web site.
Footer that match & mirror your corporate web site.
Main content area that match & mirror your marketing message.
Form to the right of the main content area.
Call to action text directly over the form in the upper right corner.
Submit button with a Thank you or e-gift delivery splash page.
Email delivery of responses to a designated member of your sales team.

Following features can be added to any landing site.

A campaign specific toll-free number integrated directly in to Elaunchers Campagin Tracker CRM.
Click-to-Call mechanism for site visitors to instantly connect to your sales call center.
Add-to-Outlook button for site visitors to add your event dirctly to their Outlook calendar.
Tell-A-Friend button that facilitates viral marketing.
Capture of responses in a back end simple database.
Integrate the landing site to your back end CRM or a CRM provided by e-launchers.
Password protected tracking console where you can view responses and add comments.

Level 2 Landing Site: Personalized URLs

Personalized URL Marketing Provides Powerful On-line Response Channel for Direct Mail.

Most direct mail campaigns neglect the large percentage of recipients who prefer to respond on-line. Sending them to a same-to-all corporate web site just isn't good enough for today's web-savvy audience. Personalized URL Marketing engages these highly valuable prospects with their own VIP landing pages.

A Personalized URL is a web address that incorporates the recipient's name. For example:
www.ChristopherColumbus.MyNewWorld.com

Personalized URL Marketing is the technique of adding such a web address as one of the response channels on a direct mail piece and following it up with highly targeted VIP landing pages. When Christopher visits his personal landing pages, he finds exactly the information he expects based on the direct mail piece. He stays engaged and interested longer. He is more likely to buy.

PURLs helps automate the creation and management of a personalized URL for every direct mail recipient, and dynamic VIP landing pages. The activity of each respondent is tracked and reported. Leads are automatically sent to the sales team for immediate follow-up.

Get two powerful media, direct mail and internet, working together.

• Improve direct mail response rates.
• Provide relevant content in response to preferences.
• Engage responders in more meaningful dialogue.
  

Level 3 Landing Site: Response Based Dynamic Fulfillment

The third tier adds a lot of sophistication to the type and level of data collected. A completely customized solution tailored to your data harvesting needs match & mirror the rest of your marketing process. Real time data is tracked on surveys, polls, shopping cart activity, abandoned shopping cart data, and consumer behavior. This solution is suitable for large marketers mailing hundreds of thousands of direct mail pieces. This solution seamlessly tracks A/B split on multiple versions and delivers coupons & gift certificates version-ed based on the response provided by the prospect. For example, if your prospect indicates in the survey that they love to 'shop till they drop'... they get a 20% discount coupon to redeem in the store. If the prospect indicates in the survey that they love shopping on line, they get a 'Free Shipping' coupon so they can shop on line instantly and save on shipping! When your prospects talk, this system listens and responds to them in a meaningful manner.

Level 4 Landing Site: Data Rich Multi Component Dynamic e-Catalog

This ultimate tier turns your catalog or magazine in a fully interactive on line ezine complete with click-able images tied to shopping cart or response devices, complete with interactive site map powered with click-able thumbnail snapshots of pages from your publication. This system builds a bridge between your print publication and the on line response management world.

Level 5 Digital Magazines

Digital editions offer magazine publishers the unique opportunity to optimize their publications with video, audio and hyperlinks while saving the money traditionally spent on printing.

With digital publishing technology, readers are entertained at a deeper level, as the publisher guides them through rich-media content. Afterwards, detailed tracking reports provide the publisher with deep insights into the behaviors of readers interacting with their publication. This provides the perfect close-looped opportunity, as publishers now can focus their attention on the portions of their publication most interesting to readers.

The owners of this technology have enjoyed fifteen years of business-to-business magazine publishing success and this experience comes to the forefront in our digital magazine offering – the Next solution in digital publishing.

Due to the sensitive nature of our business we do not show screen-shots of landing site solutions or back end response tracking. However, we can show you the true power of of this process in a one hour on-line demo. To give you a taste of this business process we want to offer you a Level 1 Landing Site that you can try on your next campaign absolutely FREE. Just fill out the form to the right to get started!

You spend enough money on marketing... now do something to measure its effectiveness!