What Would Happen if Your Website is Found on First Page of Search Engine
Email Marketing Made Easy for Everyone
IWhat if you could…
- Develop sophisticated emails without having to rely on outside help or an IT investment?
- Dynamically generate and deliver personalized emails based on your customers’ preferences?
- Leverage your email technology and existing customers to quickly add more subscribers to your opt-in lists?
- Analyze the results of your email campaigns in real-time, as opposed to waiting for someone to run a report for you?
- Create and embed custom surveys in your emails to capture additional customer preferences?
Our e-marketing partner in association with their ISP has designed an email solution that maintains just the right balance for your needs.
Email Creation
Regardless of your technical ability, you are able to build dynamic, eye-catching emails that remain within your budget. Whether you’re just beginning to build an email marketing initiative or want to take your programs to the next level, we’ve built just the right mix of tools to meet your needs. Not all marketers are as technically savvy when it comes to creating HTML emails. At our e-marketing platform, we took this into consideration when developing our software and built a set of tools that are equally powerful for both technical and non-technical users.
• Step-by-Step Wizards - Those who are less familiar with technology can easily build HTML emails leveraging pre-built, fully customizable templates. A step-by-step wizard guides users through the process of creating professional, graphic rich emails ripe with personalization, dynamic content, your own style elements, web links, and much more.
• HTML Paste – More advanced design users can forgo the use of the wizards and use the HTML Paste functionality to maintain full control over the email creation process. Using the quick “View HTML” mode, you can review changes online and in real-time, making it easy to develop designs directly in our software.Personalization
Ever wonder what to do with all of that valuable customer data you’ve gathered? Our system puts that data to use by generating tailored messages based upon individual customer information. Leverage what you already know—age, income, zip code, purchase history, and more—to create extensive text and content personalization for individual subscribers. You define the business rules and appropriate content, the application does the rest. These capabilities are what make our personalization tools unique - the ease of use in both defining and developing the attributed database and leveraging that database in each email. The result? True person-to-person marketing.
List Builders
The power of email marketing lies not only in being able to deliver the
right message to the right audience at the right time—email technology is
also a great avenue to economically build your subscriber list. Leveraging
our Website Data Collection Tools and Forward-to-a-Friend capabilities, you
can quickly grow your subscriber count and increase your reach.
• Web Site Data Collection Tools - With our Web Site
Data Collection tools, you can capture customer email addresses and names
directly from your web site. Through an easy-to-use interface, your online
visitors can subscribe to promotions, newsletters, etc… What’s more, their
profile and preference data is instantly dropped into the subscriber
database and you can begin delivering highly relevant information to them
immediately.
• Forward-to-a-Friend – What better place to find new
customers than from your existing ones? The Forward-to-a-Friend option
provides an easy way for your subscribers to forward timely information and
offers onto their friends and colleagues. Online tracking tools capture in
real-time how initial recipients forwarded the email, as well as how many
individuals received those forwarded emails, and the new subscribers
generated from the campaign.
Results Tracking
No marketing program can be effective without results analysis, and yet
this is where so many programs fall apart. Using what you learn from past
results is critical in driving future success. With our, real-time analysis
of your email campaigns is a snap. With our tracking reports, you are able
to:
- View critical elements such as email opens, click-throughs, undeliverables, and other metrics online and in real-time
- Capture how many emails were forwarded and how many new subscribers they generated
- Download customer lists based upon customer actions and send targeted follow-ups based upon opens, click-throughs, and more
- Export results to other software for further analysis
- Use your findings to improve future campaigns
Landing Sites and Survey Sites
The more you know about your customers, the more personalized and
relevant you can make your communications with them. One great way to learn
more about your subscribers is to simply ask them what you want to know. Our
surveys enable your customers to feed important data back to you, which you
are then able to utilize in order to deliver more targeted communications.
Engaging your customers has never been easier!
The intuitive survey creation wizard guides you through the process of
creating custom surveys by compiling questions and answers that you define.
As with all campaign results, survey results are captured in real-time in
the online tracking area, giving you a valuable snapshot of your
subscribers' individual and aggregate opinions.
