Data Cleansing

Please Take this short 3 question Quiz. It will help you understand your data cleansing needs!

When do you put someone on your customer/prospect list?
Most likely answer: “Buy something, make a contribution, subscribe to the newsletter or contact us”.
When do you update your customer/prospect list with their new information?
Most likely answer: “When the client contacts us, when they provide new shipping information, during the next transaction or when the mail comes back as undeliverable.”
When do you take a contact off your customer/prospect list for non activity?
Most likely answer: “We never take anyone off our list unless we get a ‘do not contact’ request”.

If you answered these questions exactly the way most people answer these questions… your database is becoming stale and this problem will progressively get worse making your database eventually useless. Your database is one of your important assets and we encourage you to take steps that will keep your database up to date with new information as time goes by.

Have you seen the sign ‘Employees must wash their hands before returning to work’ at restaurants? This is considered the most basic sense of hygiene in a food sales environment. US Postal Service has a regulation called ‘Move Update’ which is what we consider to be this most basic standard of hygiene in database marketing world.

A very small, easy to read publication is available from US Postal Service that you could download and read.

We offer a suite of services to help you stay in compliance with postal regulations and clean your database for other strategic reasons. We have put together a small presentation and a brochure that covers this subject in great detail.