Referrals are a glorious gift to the world of marketing. It requires no extra effort on your part other than ensuring that your customers are having good experience with you. Having a lot of referrals is a really good thing but relying solely on referrals is a dangerous game to play.
Referral Culture Tools, Techniques and Training
Everyone says that their number one source of growth is referrals, yet they have not built a formal ‘referral culture code’ for their organization. We have heard Dan Kennedy say, if you want them to give you referrals, you need to give them good tools and teach them how to talk about you. When we build your referral culture we will give you everything: Your referral survey, tell-a-friend website, Infusionsoft follow up campaign, friend welcome package and gratitude expression process.
In this video, Dan Kennedy talks about how to use your Shock and Awe package in comprehensive internal magnetic marketing.
We will show you how to use the shock and awe package along with ‘three cards trick’ to ask for referrals. We will show you how to get online reviews using Infusionsoft with review site ‘Sotellus.com’ and trigger referral campaign when someone gives you good review. If you are an info-marketer, an educator or have a membership site of any sort, a formal ‘Study Buddy’ program can generate a consistent flow of referrals. If you get referrals from various ‘centers of influence’ we will help you put together a program for your formal referral sources as well.
Programming and Setup
- Referral Culture NPS Survey & Tell a Friend Campaign in Infusionsoft
- Tell a friend Web Site/Funnel in Click Funnel
- Referral Culture Traffic Driver letter to clients/patients
- Friend welcome package
- Gratitude expression package
- VIP Club Welcome Package for Referring VIP
Testimonials are simply the single most powerful asset you can have in your marketing toolkit. When your customers tell others about the benefits of choosing your business, it is a thousand times more powerful than the same words from your mouth.
Read on to discover the best-known human operating system (assembled over 41+ years) for time management, autonomy, and wealth attraction…
In order to look as relaxed as the man in the picture above, you might want to try implementing a referral system. A referral strategy is any system you can put in place to generate new leads through existing customers. The ideal way to do this is to create a system that runs itself! Here are some ideas for simple strategies you can begin to implement into your business immediately.
What if I told you that you could put an inexpensive system in place that would effectively allow your business to grow itself? For most business owners, a large part of their customer base is comprised of referral customers. These people found out about the company’s products or services from the recommendation of a friend or colleague who had a positive experience purchasing from that company.
If your business benefits from referral customers, you will find that these customers arrive ready to buy from you, and tend to buy more often. They also tend to be highly loyal to your product or service. Seem like great customers to have, don’t they?