Dan Kennedy has been my friend and mentor for a very long time. If you don’t know who he is, then I welcome you to planet Earth and will take this opportunity to introduce you to one of the world’s highest-paid copywriters and master salesmen of our time.
So much of what I’ve learned, applied in my own business, and now make work for my clients, I attribute to what I’ve learned from Dan.
One of the fundamental principles he teaches is the importance of putting together the right message for the right market. Your message must express what sets you apart from competitors and showcase you as the best choice to meet your prospect's needs.
We all know that more sales should mean business growth and profit. We also know that each sale can require A LOT of work, even if you are using my Business Kamasutra methodology. While my method can position you to make sales soar, it still requires an investment of effort, as all successful relationships do.
But here’s one of my most valuable business tips that makes a lot of money with the same amount of effort - prioritize referrals!
Referrals are a glorious gift to the world of marketing. It requires no extra effort on your part other than ensuring that your customers are having good experience with you. Having a lot of referrals is a really good thing but relying solely on referrals is a dangerous game to play.
Everyone says that their number one source of growth is referrals, yet they have not built a formal ‘referral culture code’ for their organization. We have heard Dan Kennedy say, if you want them to give you referrals, you need to give them good tools and teach them how to talk about you. When we build your referral culture we will give you everything: Your referral survey, tell-a-friend website, Infusionsoft follow up campaign, friend welcome package and gratitude expression process.
Testimonials are simply the single most powerful asset you can have in your marketing toolkit. When your customers tell others about the benefits of choosing your business, it is a thousand times more powerful than the same words from your mouth.
In order to look as relaxed as the man in the picture above, you might want to try implementing a referral system. A referral strategy is any system you can put in place to generate new leads through existing customers. The ideal way to do this is to create a system that runs itself! Here are some ideas for simple strategies you can begin to implement into your business immediately.
What if I told you that you could put an inexpensive system in place that would effectively allow your business to grow itself? For most business owners, a large part of their customer base is comprised of referral customers. These people found out about the company’s products or services from the recommendation of a friend or colleague who had a positive experience purchasing from that company.
If your business benefits from referral customers, you will find that these customers arrive ready to buy from you, and tend to buy more often. They also tend to be highly loyal to your product or service. Seem like great customers to have, don’t they?
Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?
I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.
