We believe that marketing is made up of five core elements. Arts, Language, Time, Data and Money.
I was invited to be a guest of Dr. Greg Wych at a dental event where Dan Kennedy was speaking. Dan spoke for about 4 hours, break and another 2 hours. These are my notes from the event. I also re-examined the handout packet and resynthesized my notes to make sure I did not miss anything. There are two parts to this map. On the right you will find assets on the subject of: FOUND MONEY!: How to plug holes in the money bucket with internal marketing. On the left you will find assets on the subject of PATIENT MULTIFICATION: How to grow the practice and meet new patient needs from within, with internal marketing.
It was June 2012 in Cleveland and after the event we all went to the racetrack with Dan Kennedy. While everyone was having fun, I found a quiet moment with Dan and asked him: