eLaunchers Blog

Mindmap: Internal Marketing System by Dan Kennedy (2015, At a dental event)

Posted by Parthiv Shah on Oct 30, 2018 9:32:01 AM

I was invited to be a guest of Dr. Greg Wych at a dental event where Dan Kennedy was speaking. Dan spoke for about 4 hours, break and another 2 hours. These are my notes from the event. I also re-examined the handout packet and resynthesized my notes to make sure I did not miss anything. There are two parts to this map. On the right you will find assets on the subject of: FOUND MONEY!: How to plug holes in the money bucket with internal marketing. On the left you will find assets on the subject of PATIENT MULTIFICATION: How to grow the practice and meet new patient needs from within, with internal marketing.

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Topics: Dan Kennedy, Internal Marketing Machine, Magnetic Marketing, mindmap, marketing for dentists

Internal Marketing Machine

Posted by Parthiv Shah on May 23, 2018 11:05:25 AM

The Ultimate Patient Follow Up and Communications System for dentists

Internal marketing machine is an end to end system for a general practice dentist or a specialist engaged in significant dentistry. It is basically Business Kamasutra campaign that is souped up with behavior based targeting/segmentation and patient education material for each individual ailment/treatment modality.
Three set of ailment/treatment specific content cyclers (prospect cycler, unaccepted treatment cycler and accepted treatment cycler) makes the Internal Marketing Machine unique in the industry. Several dozen web assets, over three dozen print assets and several hundred emails working in a perfect symphony build an absolutely amazing patient experience.
  • ELAUNCHERS - IMM - Free Report Campaign
  • ELAUNCHERS - IMM - New Lead Sequence
  • ELAUNCHERS - IMM - Lead/Prospect Cycler
  • ELAUNCHERS - IMM- Long Term Nurture
  • ELAUNCHERS - IMM - Reactivation Campaign (12 months with no visit)
  • ELAUNCHERS - IMM - New Patient
  • ELAUNCHERS - IMM - Missed Appointments & No Show Appts.
  • ELAUNCHERS - IMM - Patient Cycler - Treatment Completed/Accepted
  • ELAUNCHERS - IMM - Patient Cycler - Unaccepted Treatment
  • ELAUNCHERS - IMM - Birthday Campaign
  • ELAUNCHERS - IMM - Referral Campaign
  • ELAUNCHERS - IMM - Refer a Friend
Beautification of Free Reports and Treatment Cyclers for Internal Marketing Machine
  • Big Problem Dentistry
  • Choosing the Right Dentist
  • Cosmetic Dentistry
  • Periodontal Services (gum disease)
  • Implants
  • Sedation Dentistry
  • Straighter Whiter Healthier Teeth
  • TMJ - Migraines
  • Tooth Whitening
Smart Consumer Guides and Free Reports for Dental Patient Education (Canada)
  • SMART CONSUMER’S GUIDE Sedation Dentistry
  • SMART CONSUMER’S GUIDE Implants
  • SMART CONSUMER’S GUIDE Tooth Whitening
  • SMART CONSUMER’S GUIDE Cosmetic Dentistry
  • SMART CONSUMER’S GUIDE Big Problem Dentistry
  • SMART CONSUMER’S GUIDE Choosing the right dentist
  • SMART CONSUMER’S GUIDE Straighter Whiter Healthier Teeth
  • SMART CONSUMER’S GUIDE Affordable Teeth Straightening
  • SMART CONSUMER’S GUIDE Migraines
Smart Consumer Guides and Free Reports for Dental Patient Education (Various dentists in USA)
  • B - Ultimate Consumer Guide to 6 Months Smile
  • B - Perio Report Card
  • B - Comfort Menu
  • B - Smile Guide Service Catalog
  • F - 5 Secrets to Children's Teeth
  • F - 7 Tips for Tooth pain
  • F - 8 Ways to Stop Bleeding Gums
  • F - Amalgam Article Prenatal
  • F - Art of Drinking Diet cola
  • F -  Bruxism
  • F - Herbal Fixes for Broken Teeth
  • F - Special Report 7 Ways to Prevent Cavities
  • F - Special Report 8 Ways to Stop Bleeding
  • F - Special Report ADA Positions on Amalgam
  • F - Special Report Amalgam Facts Free Report
  • F - Amalgams and The Environment
  • F - Are Dental Fillings Toxic to Environment?
  • F - Special Report: Avulsed Tooth
  • F - Special Report: Dental Amalgams: THE FACTS
  • F - Special Report: Herbal Fixes for Broken Teeth
  • F - Special Report: Holistic Dentistry Explained
  • F - Special Report: Holistic Dentistry FAQ
  • R - Adding Back Teeth - Full Dentures
  • R - Adding Back Teeth - Partials and Implants
  • R - A Special Note to Women
  • R - Consequences of Doing Nothing
  • R - Consumer Guide to Affordable Teeth Straightening
  • R - How much should you expect to invest for major dental problems
  • R -  Procrastination
Special FREE Reports professionally written by Master Copywriter Russell Martino and clinically curated by Dr. Greg Wych
  • Wych - Smart Consumer Guide to Facelift Dentures
  • Wych - Smart Consumer Guide to Snoring and Sleep Apnea
  • Wych - Teeth whitening
  • Wych - Dentures
  • Wych - Partial Dentures
  • Wych - Smart Consumers Guide Straight Whiter Healthier Teeth
  • Wych - Do All Extracted Teeth have to be replaced?
  • Wych - Dental Bridges
  • Wych - Should You Talk to Your Family and Friends About dental issues?
  • Wych - Smart Consumer Guide to Migraines
  • Wych - Procrastination Article
  • Wych - Handle Me With Care
  • Wych - Dental Bridges
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Topics: Implementation, Ultimate Conversion Concepts Platform, Infusionsoft, Internal Marketing Machine

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