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The Cute Cartoons of Advertising

Posted by eLaunchers on May 24, 2018 3:00:00 PM

Image from: http://www.amuldairy.com/index.php/the-organization/butter-girl 

My mom was the assistant director of agriculture for the State of Gujarat before we came to America. During my childhood, I went on plant tours of Amul Dairy in Anand, Gujarat, several times. The massive mountain of butter, about three stories tall, waiting to be packaged in to different size of cardboard boxes was quite a sight. Today, I want to talk about the utterly, butterly Amul girl. This animated character has been in India’s marketing landscape for several generations. This fictitious character made Amul butter more famous in India than the ‘Got Milk’ campaign in America. You can view Amul’s animated ads from 1976 time frame on Amul’s web site here.

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Topics: Blog, digital marketing

The Potential for Newsletters

Posted by eLaunchers on May 17, 2018 3:00:00 PM

It’s no secret that newsletters are a great way to maintain contact with your customer base, and to communicate offers, news, ideas, and expertise to potential clients. But how many email newsletters do you receive each week? Each day? And of those emails, how many do you open? How many do you read? I bet it’s only a small fraction of those that land in your inbox.

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Topics: Blog, digital marketing, direct marketing, copywriting, copy, how to

Creating Effective Marketing Material

Posted by eLaunchers on May 10, 2018 3:00:00 PM

Your marketing collateral gets sent out in the world to do one thing: act as an ambassador for your product or service, in place of you. This may seem like a big job for a piece of paper, but it’s a helpful way to think about the materials you create.

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Topics: Blog, digital marketing, direct marketing, copy

Define Your Target Market

Posted by eLaunchers on May 1, 2018 3:00:00 PM

Many businesses can’t answer the question: Who is your target market? They often make the fatal assumption that everyone will want to purchase their product or service with the right marketing strategy.

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Topics: Blog, digital marketing, how to

What Your Personal “Operating System” Says About You…

Posted by Nicholas Loise, President, GKIC on Apr 27, 2018 8:48:49 AM

Read on to discover the best-known human operating system (assembled over 41+ years) for time management, autonomy, and wealth attraction…

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Topics: digital marketing, direct marketing, profit, copywriting, how to, guarantee, referrals

Increasing and Managing Your Leads

Posted by eLaunchers on Apr 26, 2018 3:30:00 PM

Increasing your lead generation doesn’t necessarily mean diving in and implementing an expensive array of new marketing strategies. Marketing and customer outreach for the purpose of lead generation can be inexpensive, and bring a high return on investment. You are likely already implementing many of these strategies. With a little tweaking or refinement, you can easily double your leads, and ensure they are more qualified.

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Topics: lead automation, lead marketing automation, small business automation, Blog, marketing automation, digital marketing, copy, how to

Where do your customers come from?

Posted by eLaunchers on Apr 24, 2018 12:00:00 AM

To the question of "where do your customers come from?" most people would probably choose advertising as an answer. Or referrals. Or direct mail campaigns. This may seem true, but it’s not really accurate. Your customers come from leads that have been turned into sales. Each customer goes through a two-step process before they arrive with their wallets open. They have been converted from a member of a target market, to a lead, then to a customer.

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Topics: lead automation, lead marketing automation, Blog, digital marketing

Strategies to Increase Referrals

Posted by eLaunchers on Apr 19, 2018 3:30:00 PM

In order to look as relaxed as the man in the picture above, you might want to try implementing a referral system. A referral strategy is any system you can put in place to generate new leads through existing customers. The ideal way to do this is to create a system that runs itself! Here are some ideas for simple strategies you can begin to implement into your business immediately.

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Topics: Blog, digital marketing, referrals

Doubling your Referrals

Posted by eLaunchers on Apr 17, 2018 4:00:00 PM

What if I told you that you could put an inexpensive system in place that would effectively allow your business to grow itself? For most business owners, a large part of their customer base is comprised of referral customers. These people found out about the company’s products or services from the recommendation of a friend or colleague who had a positive experience purchasing from that company. 

If your business benefits from referral customers, you will find that these customers arrive ready to buy from you, and tend to buy more often. They also tend to be highly loyal to your product or service. Seem like great customers to have, don’t they?

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Topics: Blog, digital marketing, how to, referrals

The Types of Offers

Posted by eLaunchers on Mar 22, 2018 3:30:00 PM

Before you try to offer something, it is important to decide what kind of offer will most effectively achieve your objectives. Are you trying to generate leads, convert customers, build a database, move old product off the shelves, or increase sales? Consider what type of offer will be of most value to your ideal customers – what offer will make them act quickly.

Here are some examples of types of offers for prospective clients: 

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Topics: Blog, digital marketing, direct marketing, offer, how to

 parthiv shah

 

Are you one of the 99% of small businesses who are spending money on marketing but unhappy with results & ROI?

I can help you establish controls and measurements so you can know, understand and MEASURE what is working and what is not working in real time. In one hour I will help you identify your KPI (Key Performance Indicators) and connect all your digital marketing assets (website, social media, finance) to a digital dashboard and a mobile app so you can track and measure everything going forward in real time.

 

 

 

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