Success is Not An Accident. It takes measured efforts to get measurable results.
We install and completely customize this campaign for your business as a part of your Ultimate Conversion Concepts Platform implementation. Swipe copy is provided for your reference and if the swipe copy is not appropriate for your business, a copywriter will be recommended to write copy for your campaign. The implementation fee includes complete customization of this campaign, the corresponding funnels, the companion digital downloadable assets and companion print assets.
The campaign includes 15 sales letters.
On this page, you are going to make a pitch for your free digital download gift in a video and persuade the prospect to fill out the form on this page and share their contact information. We recommend that you capture name, email AND telephone number and make the telephone field required. Give them a reason to share their email address and telephone number. Tell them what will happen when they give you their name, email and telephone number. Set the stage for the rest of the sales process.
Now that they have 'opted in', thank them for their interest, deliver the digital gift on this page (and via email) and persuade them to buy or ask for your physical package. Describe what you want to send to them (book, work book, CD, DVD, Audio CD, Thumb drive, packet of information, whatever you intend to send them when they share their contact information. Depending on how well you want to qualify them, and especially if you are sending them a copy of your book, it is not inappropriate to ask them to cover a small S&H fee of under $10.
In under 25 words, make an offer that they can not refuse and have them buy 'this too' while they are at it. If you are giving everything else for free, ask them to buy your book or a workbook. If you are giving everything for free and asking for a S&H fee, on OTO screen ask for an upsell to a system, a course, access to membership site or an event ticket. Anyone who buys this is a HOT HOT HOT lead.
On thank you page, express gratitude for going through your process, welcome them to your family, set the stage for what happens next, what you are going to do and what you want them to do. On this page, invite them to share this experience with a friend. Serve up a 'tell‐a‐friend' button that will take them to tell‐a‐friend landing page.
Tell‐a‐friend landing page is a sand alone funnel used by itself also. Normally the URL will be 'YOURNAMELovesReferrals.com'. Here you have a picture of you in a personality pose, a cute (non salesy) tag line about YOU (the human, not the company) and a short note thanking them for considering giving you a referral. Tell them that you will hold their referrals with utmost respect and you will be very nice to them. Ask them to fill out the form that is capturing their name, email and telephone number and their friends name, email, physical address and telephone number. Be sure to tell them that you will be sending something via physical mail and you will not automatically opt‐in their friend in your email sequences or newsletter until their friend consents to your communications.
Thank them for giving you the referral. Tell them that you are sending them a small gift in the mail so they can look out for it in the mail. Tell them that your office will be calling them to thank them personally and ask you if there is anything special you can do for them. If you have a VIP club for clients who give you referral, welcome them to your VIP club and talk about the benefits of this 'secret' VIP clients club.
This is a special version of the front page of the funnel where you are changing the welcome message because the person landing on this page was actually referred to you by their friend. On this page, ask for name, email and telephone number so you can take them through the normal prospect cycle.
Once all the funnels are installed in your account, we will select the appropriate funnels and customize them for your business. Not every funnel is appropriate for every business, but during installation we just install everything we feel is appropriate so we have access to our core engineering as we are working in your account. We have implemented the entire Funnel Blueprint 2.0 infrastructure from Digital Marketer in to our Click Funnels account. We have developed some industry specific funnels built to specifications that we now have in our inventory. We have over 350 funnels in our Click Funnels account and we are constantly studying new funnels published by Russell Brunson. To learn more about Russell's new funnels and join the Funnel University please visit www.myfunneluniversity.com.