Becoming a keynote speaker at events is part of an integral step to grow one's authority. There are many successful business owners who want to expand into the speaking arena but are not able to book speaking gigs. This is because they are not well-positioned as speakers on the internet. Their website does not make them out to be an authority on a specific subject area. This is a big problem.
Referrals are a glorious gift to the world of marketing. It requires no extra effort on your part other than ensuring that your customers are having good experience with you. Having a lot of referrals is a really good thing but relying solely on referrals is a dangerous game to play.
Every person has a book in their heart. When the book comes out, you feel liberated. You don't carry it, it carries you. It is your anthem; it is your message to the world. Your book is everything you want to leave behind. Even if you die, your book will outlive you. If you become famous, your book will become famous with you. If your book becomes famous, so will you. Frankly, I think every business owner should write one.
Branding is typically used when referring to companies. Today, I want to talk about what it means to have a personal brand and why it can be more useful than a corporate brand.
People cannot relate to a company. They can only relate to other people. Companies also have a lot of competition -- people, not as much. And finally, individuals are seen as the leaders or authority on a subject. This is why personal branding is important.
You want ROI (Return on Investment)? I don't give you an ROI. I am a systems and process guy. I am a 'technology overhead'. I am a delivery system to deliver your message to your prospect. I automate the process of delivering the right message to the right person at the right time, at scale.
You come to this page for one reason. You want to grow your business. You have a growing, thriving business and you want to now standardize, systematize and automate your growth. You are here to engineer a business growth engine.