eLaunchers Blog

Mindmap: Internal Marketing System by Dan Kennedy (2015, At a dental event)

Posted by Parthiv Shah on Oct 30, 2018 9:32:01 AM

Parthiv Shah

credit card over a white background - note the design of the card is my own and the numbers on the card are made up

I was invited to be a guest of Dr. Greg Wych at a dental event where Dan Kennedy was speaking. Dan spoke for about 4 hours, break and another 2 hours. These are my notes from the event. I also re-examined the handout packet and resynthesized my notes to make sure I did not miss anything. There are two parts to this map. On the right you will find assets on the subject of: FOUND MONEY!: How to plug holes in the money bucket with internal marketing. On the left you will find assets on the subject of PATIENT MULTIFICATION: How to grow the practice and meet new patient needs from within, with internal marketing.

Click here to access the map.

Topics: mindmap, Dan Kennedy, Magnetic Marketing, Internal Marketing Machine, marketing for dentists

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