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Changes in Google Search and Their Effect on SEO Marketing

Posted by eLaunchers on Feb 1, 2013 10:47:22 AM

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Recent changes in the way that the Google Algorithm determines what kind of results you get when you use their search engine has changed the way that websites have to operate. Most of the users of Google search are probably not aware of how the results are provided to them. Google uses a complicated algorithm to determine which websites will be nearest the top of the results that are returned. What people do not realize is that you do not always get the results which are an exact match for your search. There are many factors that go into determining the results you will get. And that is what Google has changed.

 

The impact of this for the users of the Google search engine will probably not notice the difference. The businesses that use search engine optimization techniques that could help them improve their ranking on Google will notice a big difference. Instead of being at the top of a search, they will end up buried in the many pages of results. This is important because most people do not look past the first page of results. Business still need to market their websites, so what are they going to do?

 

Philip Rudy suggests that businesses will be more apt to turn to SEO and website marketing professionals. These are the people who have the knowledge and expertise to design a webpage that will still have a high ranking for Google. The changes in the way that Google ranks its websites has caused many websites to lose the high ranking they had attained. If they do not make the right changes, they will feel the impact on their website.

 

The key changes to a website will involve the content that is on the site. Instead of pages full of random keywords that helped achieve a high ranking, greater emphasis is going to be placed on having content and links that are relevant to the site. The changes are not always easy, but they are necessary.

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 parthiv shah

 

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